Our mission

We believe in making board sports accessible and exhilarating for everyone, regardless of their skill level. Roll with us as we connect with the adventurous spirit of those seeking fun, expression, and community.


At The Rad Board Co, we prioritize quality, durability, and style in our products. From our First Push Program designed to get beginners rolling, to our Cruisers and Longboards range catering to seasoned pros, we have you covered with the most innovative and exceptional skateboard products on the market.

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Our Tribe

Community is at the heart of what we do.
We take pride in our strong bonds with fellow skateboarders, actively supporting local skate scenes and sponsoring events.

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